At Woxi, Mihai leads new business development, bringing the power of consumer-led predictive analytics to new product innovation.

 

Mihai is an accomplished sales leader specializing in innovation and consumer insights. His passion for helping clients optimize their innovation processes and achieving better in-market success started at Affinnova, an early pioneer in tech-enabled agile innovation, and later at BASES and NIQ.

 

He spent almost two decades consulting with the world’s leading brands, developing strategic client relationships, and applying industry-leading predictive analytics solutions to his clients’ business. He brings deep expertise in consumer insights, new product innovation, pricing, pack and portfolio architecture optimization, and forecasting.

 

Mihai holds an MBA from Bryant University. He lives in the Boston area with his wife, two kids, and his two Italian Water Dogs Bruno and Francesca.